Starting a short-let business can be exciting , the idea of turning a property into a steady stream of income is tempting. But just like any business, there are traps that can cost you money, stress, and even your reputation. If you’re new to the short-let industry, here are the top mistakes to avoid so you can start strong.
1. Poor Photography & Listing Presentation
Your property might be beautiful in person, but if your photos are dull, blurry, or badly lit, potential guests will scroll past.
Fix: Invest in professional photography or learn simple photo-editing tricks. Great visuals = more bookings.
2. Underestimating Guest Expectations
Short-let guests expect hotel-level comfort — fast Wi-Fi, spotless rooms, and little extras like tea or bottled water.
Fix: Treat every guest as if they’re staying in a luxury suite, even if your property is budget-friendly.
- Wrong Pricing Strategy
Price too high and you scare guests away. Price too low and you leave money on the table.
Fix: Research similar listings in your area, then adjust based on season, demand, and events
4. Ignoring Reviews
Bad reviews can kill your business. Even worse? Not responding at all.
Fix: Respond professionally to all reviews — good or bad — and take feedback seriously.
5. Not Knowing the Local Laws
Some areas have strict rules for short-let properties.
Fix: Learn the regulations in your area to avoid fines or sudden shutdowns.
Avoiding these mistakes can save you months of frustration and lost income. If you want the exact blueprint to set up and run a profitable short-let business from scratch, my Shortlet Business Secrets eBook is your step-by-step guide.
Grab Your Copy Here and start your short-let business the smart way.
https://selar.com/j6w031
written by
SONIA STEPHEN-OJIUGO
Author Luxury Short-let Secrets
